I’m sure you have tried looking through a sales report example and found that it was of no use to you. Perhaps you even went back and tried to read it a second time just to find out the same thing again. Well, have no fear, for this article will show you the key elements that you need to look for when using a sales report example.
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One of the biggest problems that you will face is trying to make sense of a sales report example because the examples are not very clear. You will see the word ‘buy’ from’ or some other variation of it repeated in your search. However, try to concentrate on the part where you’re looking for the value of the product or service. There is no reason why the sales copy should repeat what the product or service does unless you have a direct correlation between the two.
It is a little easier to distinguish the patterns in a sales report example when you have already been successful in getting your point across with the product or service. Using your experience, it’s easy to see if the sales copy repeats what you have done. That is especially true of hard-to-make distinctions such as a good model or a bad model, or a user-friendly one that requires a high level of technical knowledge.
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You also have a better chance of spotting repetition when the sales copy example is based on a segmentation study. You know how many people are likely to pay for a particular sales product based on their age, their marital status, or what they need for their pets.
There are two ways to tell if a sales copy example contains a pattern of repeating information. One way is to notice that each ad copy has the same text within the body copy. This kind of repetition appears in a real copy, but it might also be an illustrative statement from the manufacturer of a product.
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The other way to spot repetition is to watch the copy throughout several pages. You can then check to see whether the pattern changes. For example, if you have spotted a pattern of text repeating after every thirty-five words or so, then that may be an indication that the sales copy example may contain a pattern of repeating text.
Another method of spotting repetition in a sales report example is to watch the spacing. All the ads should have a similar amount of space between them. That will make it easier to spot a pattern in any repetition of text.
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In conclusion, be wary of copy that contains too many ‘by’ spaces. The less by spaces used in your sales copy the example, the more likely you are to spot a pattern of repetitions. The less of a pattern there is, the more likely you are to spot a pattern in sales copy examples.
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