So where do we go for good mission statements? There are plenty of sources out there. I’m going to give you a few that I think are the best. Hopefully by the time you have finished reading this you will have some ideas of your own for mission statements.
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A really good starting point is local business council websites. They should have a section just for mission statements. Search for your company in the search engine and look at the examples of good mission statements they have. Look for a site that looks professional, not like it’s from the local newspaper or university. Also make sure that your statement fits in the allotted space. Too many times a statement that makes sense is written to fit in a small space where you can only write a sentence or two!
Another place to look is your own employee handbooks or training manuals. Again you want to look at the examples of good customer value or mission statements and if they match up with your company or business. Many times the tone of these manuals will be much more professional and suited for your company. You can also insert an example of a mission statement in the back of your handbook as a way of encouraging your team to add value to the organization.
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I also like to use examples of mission statements that I personally follow and try to commit to memory as often as possible. For example, I look like I would include “The vision of the company is to create a community that will attract people who are happy to be here and are willing to make their lives meaningful by helping the company to operate as effectively as possible.” Not only does this sound pretty good but it is clear cut and simple. I try to use things like this all the time and it helps me to remember what my core values and goals are.
The other thing I look for in examples of good mission statements are whether they address specific customer experiences. For example, I want to know how a customer will make a purchase decision. This decision should be measurable in a measurable environment. For example a mission statement could specifically state that customer satisfaction is achieved when all customer service requirements have been met. However, that is an extreme example and there are many different customer experience areas that you may want to consider.
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A good example of a mission statement would be “To be innovative and forward thinking in our business and to consistently seek out and communicate new and exciting information that enhances the customer experience.” This statement clearly states the purpose of the company and the type of results that it seeks. Again, you want to emphasize the measurable aspect of the mission. If the company only looks for results in the near future, you run the risk of being counted out early. Being able to state a vision and drive to achieve that vision is extremely important.
Another thing you want to look at in examples of good mission statements is whether they support a company culture. There are many organizations that have a strong sense of culture but struggle with achieving a vision or motivating employees. Often this is because they do not fully understand what a mission statement is or the benefits of a mission statement. However, if you work at a company that has a strong mission and a culture it makes it easier to build that company culture. As an aside it is also extremely important to include a mission statement in your employee handbooks.
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Now that you know some of the specific things you should be looking for in good examples of good mission statements you can easily find many more examples online. You should use the Internet, period. Look at the examples of good mission statements and try to identify one or two that fit in with your own needs. Then write down your top mission statements and run them through a pen and paper or even highlight them with a small index card. Evaluate them and decide which ones best describe and support your vision and mission for your organization.
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