Vision statements are the first step toward creating a business. They are short, simple sentences or bullet points that provide direction for a company or organization. The most effective vision statements come from someone who is uniquely qualified to talk about the company’s goals and how they will help employees and customers. Successful Fortune 500 company core values examples include:
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* Mary Simmons of Human Resources Consulting with “The Benefits of a Vision Statement” (ppercano Press, 2021) offers this personal statement example: “When you step into an office you have the ability to create your own vision. What that vision comes to life in front of you is your unique, ever-changing vision.” * Richard Carlson of Newscorp’s “Business Tips for the Strong and the Young” offers this example: “Your personal and professional goals may not always dovetail. When those differences arise, it’s time to take a step back and refocus on what really matters.” * Leo Tolstoy wrote in his book, The Divine Principles of The Spiritual Life, “Nothing appears beautiful or good, unless it has reference to some ideal; nothing awful, unless it reminds us of something base and real.” In addition, the “vision” is the first and only appropriate word for your company’s mission statement.
When you create your company vision, take time to research and include the following: Executive summary, mission statement, company vision, company core values examples, and resources (list). Your vision will inspire and motivate employees and clients. It will also become a signature for your company. Fortune 500 company values examples such as these can be used in different businesses and organizations.
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Developing a company core values statement takes time and thought. Don’t worry if you don’t know how to begin. There are many great company core values examples that you can choose from. If you’re not sure where to begin, try these tips:
* Gather company information. As you gather company information, identify those that represent your company core values. Also gather the values that are the most important to your business. Take time to think about what these values mean for your business and identify ways in which they could be communicated to customers, partners, and employees.
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* Brainstorm a draft. Brainstorm a vision statement on a piece of paper and spend at least 30 minutes discussing the purpose of the vision statement with others. Be sure to include an executive summary. Once you’ve written the vision statement, be sure to use it as the company’s resource guide, daily use, and to help create company goals and objectives.
* Hold a conference call. Schedule a conference call with key people from various departments to discuss the vision statement. Get feedback and learn about what your customers, partners, and employees value about your company. This will provide a starting point for designing your corporate values, as well as an opportunity for each individual to offer examples of how he or she thinks the values should be communicated. Identify ways in which the values could be communicated outside of the company and consider whether these methods are in line with the company’s core values.
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* Develop values document. As you develop your vision statement, include a values document that identifies the mission of your company. For example, does your company believe in fair pay practices? Do your leaders encourage creativity and innovation? How do you treat employees who have different beliefs or opinions? Your values document should be a promise to your company and its employees that your company is a place where all are welcome – regardless of your original background, gender, race, ethnicity, or religion.
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