Value Proposition Statement Example

All successful value propositions set forth their specific, identifiable benefits in order to make them more marketable to a potential employer. The best value proposition to follow is that which states what value your business or service provides to your potential employers. All other value proposition examples are designed to do one thing – provide a list of what a company or an organization provides. This alone is a far cry from conveying the true value proposition.

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Creating one for yourself is all about taking advantage of your unique abilities and strengths and making the best of what you possess to offer to others. It s a targeted effort at maximizing your valuable positive characteristics and capabilities and maximizing on what you have to give. It takes time and effort to think and explore and come up with that one “loaded” personal value proposition that will make all the difference. Here s the key to being successful and creating a winning personal value proposition: it is all about you. You are the greatest asset to your company or organization. You are the person that can best benefit their business or organization.

Your Unique Personal Qualities Are the Keyword. This is the crux of your value proposition personal statement example. You have your strengths and your values. Now, it s about how you will demonstrate your unique positive qualities to present your value proposition. How will you use these personal characteristics to demonstrate your value and will these traits translate to a positive hiring decision for your potential employer?

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You could take your talents and passions and transform them into an example or exercise. For instance, “My three favorite things are… Football, sailing, and gardening.” Now, these examples might be very descriptive and may require much further explanation but in essence they describe three unique aspects of your personality that make you an asset to the company.

A second way to demonstrate your assets and liabilities is to list out the goals or objectives you wish to achieve for the company. In your example you would state; “To develop the strongest company culture possible. To maximize employee productivity and customer service. To become the most innovative and focused organization in our industry.” These are just some short-term goals that would need to be defined and quantitative measured.

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A third way to demonstrate your company’s assets and liabilities is to state the current or future financial outlook of the company. For example; “The company is currently experiencing negative cash flow generation. However, we believe the trend will change with the passage of time as the economy begins to pick up. We expect our business model will adapt to meet the new economic environment and the need to increase cash flow.”

The last way to use a value proposition example is to compare your own company to that of your example. For example, you state in your proposition; “The company is unique because it has over $50 million in venture capital.” What is your company’s relative value compared to that of that amount of venture capital? What do you see as your unique selling point? Would that be the special skills, the location, the reputation, or the low cost of doing business in your city or town? Your value proposition statement can help you clearly define the benefits you will gain by providing the goods and services that your customers need.

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These are just three ways how to use a value proposition example to demonstrate the need for a strong business proposition. There are many other ways to develop a good value proposition statement for your company. The best way is to start with your vision and end with your goals. You can even use a combination of these steps. The key is to come up with a strong statement that presents a clear vision and strong goals for your company.