A brochure is perhaps the single most important marketing tool you can ever have. In fact, a good brochure design and circulation can increase your sales by leaps and bounds! But what kind of brochures are the best? What kind of content do you need in them to be effective? These are all great questions and we will try to address them one at a time.
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A brochure, as mentioned above, is an ideal example of what type of marketing communication? The brochures are essentially “pushy” marketing materials. You want to be sure that you are as “pushy” as possible… that is, you want to come off as being as persistent and business-like as possible. A brochure that just seems like an advertisement and nothing more is usually not very effective. Be careful about this.
The most effective brochures include a call to action (or the “clicks”), which is a strong call to action (or “sell”) to get the reader to take action. For example, if you are selling a new laptop, your brochure might say something like: “You’ve heard about the innovative, state-of-the-art laptops available on the market. Choose from our low price and low maintenance laptops for ultimate performance. Clear, crisp images, reliable support, and extended warranty – your information must be good!”
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This is a great call to action. There is actually a big difference between a brochure and an actual sales letter. A brochure has very little information. It’s simply a visual guide with instructions. Most people, upon receiving the brochure, will simply skim through the front flap and pick up the information they need from the inside.
However, a good sales letter does include at least a few facts: the product’s specs, a breakdown of the different models, and a list of all of the features. The brochure also usually includes some kind of customer service or help information. Finally, the brochure usually includes some kind of money-back guarantee. These factors are what separate the good brochures from the bad ones.
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As a business owner, how do you differentiate your brochures from all the others? The answer is simple: quality. A great piece of brochure design will grab the attention of a potential buyer. Brochures have been proven to be more effective in promoting new products than many other marketing tools. They’re also a perfect example of “green” marketing, since you’re not using any paper, ink, or chemicals that harm the environment.
Your brochures have to be high quality. That means lots of white space. Your pictures and other graphics should be clear and a minimum of two fonts, one bold and one deep. Graphics should complement your information. If your brochure seems to be a mess, with excessive lines and distracting colors, it’s likely that you have too much information to read, or that the design has some flaws that need to be ironed out before publication. When in doubt, get professional help.
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When creating brochures, remember that the most important part is the front cover. Make sure that it’s simple, clean, and properly styled. Avoid cluttered designs, and avoid using too many colors, text, or logos. If you feel that there is a call for changes to the brochure, ask your printer about the possibility of integrating a few of your ideas into the brochure. A little creativity goes a long way towards increasing quality.
Your brochures need to include details and information about your company. You should list product features, your services, and special offers. It’s important to provide accurate information about what you offer, and how customers can benefit from your products and services. Keep the information brief, but don’t leave out crucial details.
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The back of the brochure is where you can reveal more detailed information about your business. This information should be designed to highlight the unique features of your products and services, so that the customer is impressed and becomes more interested in your company. Most businesses put too much importance on their websites, brochures, and Internet advertising. However, the Internet is just a tool to increase visibility and don’t neglect the brochure because of it. If you want your business to grow, you must increase quality traffic to your website, which is possible only if your brochures get a lot of attention.
There are many places you can buy brochures. You can get them through a local brochure distributor or company who makes custom-printed brochures. You can even order them online; however, most people find online brochure sellers and distributors more convenient. You can also ask your marketing company to create brochures for your business. Whatever you do, keep in mind that brochures play a critical role in your business.
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